Football
Onigbinde Faults NFA Marketing Initiatives

CAF and FIFA Instructor, Chief Adegboye Onigbinde has taken a swipe at recent marketing initiatives of the Nigeria Football Association(NFA), describing the effort as putting the cart before the horse. “What are they marketing?” asked the respected football instructor in a no-holds-barred chat with hotsportslive.com

“I say they are putting the cart before the horse because you don’t market a commodity that you don’t have”, declared Chief Onigbinde, a former Super Eagles Chief coach.

“If you are a carpenter, the level of your patronage depends on the quality of your chairs and table. But if the quality is bad, then of course the marketing will suffer, that is my concern."

Chief Onigbinde, who has been appointed by FIFA to conduct courses in two African countries, argued that for any marketing initiative to yield the desired result, it must emanate from the technical department of the NFA, which is supposed to be manned by knowledgeable technocrats.

“Until we do the right thing, all the efforts are wasted. Go to our premier league matches today, how many people do we have on the stands? You can count them because there is no excitement, no attraction, nothing. And that is because we are not developing”.

April 17, 2007